What’s the goal of big data? The ideal-state? The dream? Frankly speaking, MOST enterprises aren’t there yet! The opportunity for large enterprises to do more with their data, to create optimized and highly mature data processes, and ultimately to do business better USING data is arguably the biggest opportunity sitting on the table today. The following article was inspired by lectures with Andrew Bruce, Senior Data Architect at iRangers (member company of DeepDive Technology Group).